Motion Graphics Logo

Finding a way to create an animation with my logo wasn't a tedious process, I had alternative ideas after my initial ideas such as using a canon ball to penetrate through the letters, white paint brush over the letters, or having asphalt fill in a cut out of my logo. However I found it to be much more sleek and simple to use a gun that shoots a bullet which creates the white space. Reverse engineering my logo wasn't such a arduous task. I wanted to use the James Bond Logo (specifically just the Gun ) and just make it a silencer instead of just a pistol. I used this gun specifically because of my fond for the 007 franchise. The only flaw in my process was not originally thinking about an introduction and conclusion for my logo animation. It was until the idea came up to me to make it a zoom out of the gun for the introduction and end the logo animation with it zooming into the white space that bullet had created. It only took some alignment and proximity to get the scene just right for the 7 second runtime. Mine turned out to be slightly longer due to the outro. It's a straightforward animation with nothing too complex or abstract. If there is something I can improve in, it would probably be in the execution of the bullet going through the letters.

After Critique:

I had gathered vital feedback from the student presentations, I needed to fix minute errors in my Logo animation which did lessen the quality of the animation. I needed to find a way to remove the bullet from the cameras view before the zoom in at the end of the animation. What I had done is that I made the camera zoom in occur sooner, It creates that illusion that the bullet continues going on after creating the white space through my logo. I even added a minor detail which was the gun emitting smoke after it shot the bullet. I even created the smoke as a separate movie clip so I can add some blur to make the smoke look more accurate. I also had to adjust the zoom out in the introduction of my animation, the reasoning for this change is because the camera zoom slightly changed the proximity of the gun and logo. It created a weird "hop" in one of the frames in the animation. It occurs for a split second but even so it's disorienting to see that happen. Therefore the zoom out starts in between the gap of the gun so the scene isn't entirely black like it was originally. The last suggestion made to me was to recreate this entire animation in Adobe After Effects, perhaps for next time. I not only chose animation because of my familiarity with the program but did because I wanted my logo to seem like a cartoon. Animate is more 2d oriented and have much lighter files than after effects. It makes exporting much easier especially how compact the FLA file format is.