Branding By Gio Roman

       For my poster finals, I thought it would be better to keep things minimal and straightforward in order to convey the "call to action" clearly towards the audience. My audience clearly being the common folk and the people who have the authority to make changes. I use simple phrases and self sufficient images that easily depict a story. Such as the third image where it shows the unhoused person pleading for money, however the person walks by them (as the motion blur indicates the person is walking past by them). The second poster is a simple vector drawing of a small donation on the street. It's meant to  imply that a small deed can make their day and help a lot, no money needs to be involved. the color palette varies throughout the designs just for variation, each of the palettes are appropriate for the mood I am trying to establish in my posters. Usually a dark background with a tranquil/calming light color for the font, and I alternated between bahschrif...

Creating these poster sketches required a strenuous effort when designing them, I want to maintain simplicity as well as portray some creativity. For all of my sketches apart from the last one, I had to simply rely on a handmade vector. I thought the vector drawing itself would be enough to convey the topic. However my struggle is to convey a call to action. I need to display a story as well as create a call for action. My First sketch was the one that I wanted to focus on more, I wanted to deviate from standard poster design. The heading intruding the image, shopping carts surrounding the image (creating surrealism), and the date 1945 (where homelessness was at it's peak). Covering the homeless woman’s eyes with the word “despair” and a black text box just aids the expression of the posters gloom and despondency. The other sketches weren't as deviant, as the first one, at least through my eyes. They didn’t feel as influential as the first sketch.  

This polish poster is  made for King Kong escapes film 1967, what's great about this poster is how King Kong as contrasted from the background. The background is an off white compared to him being pitch black. The features that stick out from him are his silhouette, physique, and red eyes. He is colossal, intimidating, and fierce which is what the audience is supposed to feel and get from the poster. The purple is used to highlight his muscles, it was a common technique to use blue or black as lighting for a black figure. The sans serif typography is supposed indicate that this creature is ancient, which suits well with the off white paper background. The red eyes especially portray him as a ferocious beast. The silhouettes is tilted which completes the uncanny vibe King Kong is giving out. The poster is amazing in my eyes, especially for it's time. I'll use the emphasis of certain parts of subject for my poster, needless to say the emphasis can't be so subtle. This is ...

    Creating the social justice spread has impacted me greatly, It was an arduous and fun process that allowed me to believe I am making an impact on the world. The issue of homelessness is overlooked and it is always seen on the surface. However no one looks deeper into the situation, what are the actual reasons why these people end up on the street? What can we do to actually and effectively support these people? Coincidentally I had just written a paper on this issue so I already had a decent amount of knowledge and sources to use for my spread. My rough draft had already laid out the fundamentals of my final draft. I had a difficult time choosing appropriate symbols that would work into the design of the spreads. The most universal symbols are pictograms, they're used everywhere and they are easy to understand and think about. I had drawn four  pictograms to use for my design, all of them depicting different aspects of homelessness. Deciding on how many colors to...

What I learned about the evolution of the accessibility symbol is how it became much more clear and obvious of what it meant. The accessibility symbol is supposed to indicate the access for people with handicaps/wheelchairs in an area. For instance doors may have a button with an accessibility symbol to portray a service they provide for them (like automatic doors). Parking lots have preserved spots for handicapped/wheelchair people, usually it's done with the sign of an accessibility symbol and a blue highlighted parking space.  The original accessibility symbol was static and seemed mundane, it didn't depict the urgency and struggle of a person in a wheelchair. However the latest version improves on those aspects by having the person in the wheelchair seem like they're moving by having a leaned upper body and arms out. To add on, they have the wheels with a diagonal cut to most likely show the motion of the wheel going forward. The latest version of the accessibility symb...