Social Justice Design Research

 

 My Muse (Inspiration)

My muse for my Social Justice Project is Bruce Timm, who is the animator and creator of Batman: The Animated Series, Superman: The Animated Series, Justice League and abundant installments of the DC Animated Universe. HIs art direction is beyond stellar, it's fascinating how he can perfectly set a scene, and the scene alone without audio is more than enough for the audience to observe what is going on. His phenomenal movie "Batman Mask Of The Phantasm" has compelling animation which amplifies the magnificent story telling. Bruce's emotional journey and eventually finding the closure to his depression and dilemma. I constantly go back to his work just to see episodes of series he has directed to admire the effort seen in his work. Bruce Timm's characters, his remarkable direction and animation cannot be "done" again.  It's a once in a life-time master piece we will ever get to see. It's similar to the work of other great artists, designers, and directors in that what has already been done cannot be repeated. 

Font Choice

The fonts I am considering to use are sans serifs such as Proxima Nova, Gotham, Innovate, Nexa as they are thick and solid typefaces. They assert and really intrigue the audience at first glance before they read the text. Then it could be paired serif typefaces such as with Merriweather, Garamond, Plantin, and Tiempos Text. Sans Serif+ Serif type paring is a classic type combo that is nearly impossible to get wrong. The sans serif font will be only used for headings while the serif typeface will be used for the paragraph text. These fonts fascinate me because they're uncommonly used since some of them are modern. 

Colors

I'm leaning towards colors that I know that convey authority yet honesty, and purity. Those colors are black blue, and white. I want my article to assert that municipal homelessness (NYC) is an issue worthy of more attention. Yet I want my article to be tranquil, sophisticated, user friendly, honest and pure. These are colors that are perfect to symbolize something that is trust worthy/reliable. Especially blue which is a primary color used to express sincerity  such as Dell, HP, Ford, American Express, AT&T, and so on.

Motifs

Motifs I may use have to display something simple and either amplifies or doesn't amplify the emotions and ideas hope, sincerity, unity and sophistication I'm attempting to display. I want to find some way that it fits in with the central topic and theme of my article. Probably self drawn patterns that are unique on their own. I could also use other "symbols" that are meant to represent hope and purity such as a birch tree, corn flowers, white roses, and so on. I could also repeat symbols that depict homelessness such as trash bags, coin cups, ragged clothing, cardboard signs, loafs of bread, even pigeons.

Audience/Impact

My article is targeted to the rest of us who are above the lower class, spread the awareness of this issue. It's meant to encourage then common citizen and authorities to address this issue the way it is meant to be addressed. This issue should be subdued in the proper way, the most ethical way possible with the solutions I will provide.

www.breaktime.org

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