Call To Action

Creating these poster sketches required a strenuous effort when designing them, I want to maintain simplicity as well as portray some creativity. For all of my sketches apart from the last one, I had to simply rely on a handmade vector. I thought the vector drawing itself would be enough to convey the topic. However my struggle is to convey a call to action. I need to display a story as well as create a call for action. My First sketch was the one that I wanted to focus on more, I wanted to deviate from standard poster design. The heading intruding the image, shopping carts surrounding the image (creating surrealism), and the date 1945 (where homelessness was at it's peak). Covering the homeless woman’s eyes with the word “despair” and a black text box just aids the expression of the posters gloom and despondency. The other sketches weren't as deviant, as the first one, at least through my eyes. They didn’t feel as influential as the first sketch.