Social Justice Poster Final

 

    For my poster finals, I thought it would be better to keep things minimal and straightforward in order to convey the "call to action" clearly towards the audience. My audience clearly being the common folk and the people who have the authority to make changes. I use simple phrases and self sufficient images that easily depict a story. Such as the third image where it shows the unhoused person pleading for money, however the person walks by them (as the motion blur indicates the person is walking past by them). The second poster is a simple vector drawing of a small donation on the street. It's meant to  imply that a small deed can make their day and help a lot, no money needs to be involved. the color palette varies throughout the designs just for variation, each of the palettes are appropriate for the mood I am trying to establish in my posters. Usually a dark background with a tranquil/calming light color for the font, and I alternated between bahschrift and proxima nova since they're both sans serif fonts that are modern and easy to read, using bold sans serif fonts is the best to catch a persons eye. My second poster was inspired by the mad men and game of thrones poster from the exhibit in the video, simple vector drawing are just digestible to send a message or make the audience feel a certain way. Overall I am satisfied with my work, the process was somewhat strenuous since I had to maintain simplicity.